With the season winding down, we find people are ready to either dry dock or upgrade their boat. With this yearly turn of events there are others who want to sell, and there is also a frenzy of buyers. My father-in-law, Ivan has brokered boat sales since the beginning and has a reputation for being fair and in the know.
What brings enjoyment to the weekend and vacation boater is time with the family. Family time is the central draw. Jake, who works at a Target Digital Marketing Agency and runs our business development came in the other day and said he had had a good summer with his business. His only regret was he wished he could have spent more time with his wife and kids. Ivan showed him a couple well priced pontoons and one or two fishing boats. Jake said he could see his family really enjoying a boat. He walked out that day with papers in his pocket for a 24-foot pontoon. He said he was going to keep it under wraps, in dry dock and then surprise the family at Christmas. When buying a boat, spending more quality time with family is a major motivator.
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He came through the door with half a smile on his face. Since he was the only one in the yard locking up tonight, I wondered what had gotten into him. I noticed he was also a little flushed and it wasn’t his summer tan. The next instant I knew. He had seen old Joe McCoy.
We hit our all-time high inventory number this summer with 200 boats for sale or lease. It’s been a busy season. We’ve had more trade-ins and upgrades than we’ve seen in the past eight years. This is a fickle business. We’ve come to expect it.